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“…What can smaller more nimble labels do to compete with the major labels?”
Promotion and radio play challenges that small independent record labels are facing are a different fight today. The never-ending push to obtain a share of the crowded music industry. The best possible means in which small labels were able to get their CD’s sold disappeared in the early 2000s when Southwest Wholesale Records and Tapes closed its doors. The ability for independent labels to have their music placed in a position to be sold on the same shelves as the major record labels is becoming increasingly more difficult. The this lack of competition on the shelves has generated a huge increase in profits for the major record labels. What can smaller more nimble labels do to compete with the major labels?